Today's Washington Post featured this article by Tim Craig discussing the validity of using reader comments from blogs in political advertising. The focus, of course, is on Tim Hugo's use of comments apparently made by a Democratic activist on the blog Raising Kaine.
In the article, Craig quotes a University of Alabama political science professor as saying that "it is like quoting graffiti off the underside of an underpass and using it in a political ad."
Beyond the question of why we are getting Virginia legislative election analysis from a 'Bama prof, is the question of the legitimacy and appropriateness of using such comments in campaign ads.
The 'Bama prof states that "Most people . . . have no way of testing the veracity of something posted on a blog." Yet I feel that this reservation is misguided in the instant case. (I wonder if the professor actually watched the ad or if she just had it described to her) The ad in question features comments under the heading "What others are saying" about Rex Simmons. The only veracity that is relevant in this case is whether others actually made the alleged comments, which they did. Further, the comments were sourced to Raising Kaine so that people could read them for themselves. While it may have been better to source the comments to a particular individual or at least "a democratic activist," I don't think their use here is entirely inappropriate. I also think people are just going to have to get used to seeing blog posts and comments show up in political advertising.
This doesn't mean, however, that it would be appropriate for any candidate to use any blog comments in any context. Had Tim Hugo attempted to appropriate a comment that claimed Rex Simmons was a fan of dogfights or something, then the veracity argument would be valid. Factual claims should be properly validated, but the quoting of someone's opinions, which they have openly published, is another story.
With any luck, these developments will only have a chilling effect on the blogosphere to the extent of the more outrageous comments that are made. Our Virginia blogosphere is an active arena for discussion and this blogger hopes it remains so.
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